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Gensler Design Exchange

The Gensler Design Exchange creates a dialogue between design experts, creative trendsetters, and thought leaders to discuss how we shape the future of cities.

Nov 9, 2018

Today, Gensler Design Director Meena Krenek speaks with Red Bull's Southeast Vice President of Marketing Alastair Dickson. The two dissect the importance of 'why' – why Alastair was interested to the Red Bull brand in the first place, why Red Bull decided to move its new Southeast HQ into an abandoned warehouse in a burgeoning part of Atlanta, and why design is pivotal to cultivating customer experience and fostering a positive, productive workplace that inspires employees everyday.